Brand REdesign
Finale
Redesigned the poster and branding for San Francisco's Hardly Strictly Bluegrass music event to reflect a broader range of musical genres and
a more playful, contemporary style. This included refreshing the
event's advertising and brand logo to appeal to a wider audience
while maintaining its iconic identity.
Ideation
Created sketches and mood boards to explore styles, graphics,
and typographic logo concepts, guiding the visual direction
and ensuring cohesive design development.
Prototyping
Refined sketches and experimented with typography and layout to craft the perfect final design, balancing creativity with functionality for a polished outcome.
